Two and a half years in the making and I am so proud to finally introduce you to CELUI. As a beauty content creator, I have tried every hair product imaginable and felt there was a big gap for a brand that is clean, multi-use and ethically made. Thus, CELUI (pronounced cell-we), which means ‘The One’ in French, was born. After extensive testing and comparing formulas, I can proudly say this is The One brand that will stop you in your search for the perfect hair care solution. It is The One for all hair types.