Cotswold Fox in 2021, whilst I was doing a masters degree in Business at the Royal Agricultural University. One of my assignments was to put together a business plan for a start up of our choice. My obvious choice was a clothing brand as I’ve always been interested in fashion and it really started my thought process of where I could spot a gap in the market. At the time, I was also eventing internationally and was a brand ambassador for several equestrian clothing labels.