At KLAYD, everything starts with a feeling. We design luxury basics to make people feel empowered, in themselves and also in their choices. BUILDING A BRAND TO BE PROUD OF Our founders envision a future where everyone has access to quality basics that make them feel good in every way, and that vision drives every decision they make. In fact, their unwavering belief that beautiful basics can transform the way people feel is what brought us here today. Born in Indonesia, Paula's heritage is an important part of our brand story. All of our collections are manufactured in Indonesia and you’ll notice that our brand colours are lovingly named in Indonesian. In addition, we’ve partnered with LindungiHutan so that every purchase of KLAYD products supports reforestation and education throughout the whole of Indonesia. We’re proud to be supporting the local workforce and are dedicated to