The Palomo Spain label was born in the spring of 2015, with an ethos that combined the dramatic spirit of the southern Spanish character of Alejandro Gómez Palomo, its designer and creative director, together with a sophisticated and urban street style of London, where he spent his formative years studying at the London College of Fashion. Alejandro’s unique and controversial vision, together with his inquisitive character and obsessive attention to detail, earned him the spotlight from the very beginning. In fact, his graduation collection, titled Je t’aime moi non plus, a fusion of men’s tailoring techniques and feminine lines, was acclaimed by both the public and the press, so that it seemed like a natural progression for him to set up his own label upon his return to his native Spain.