It was a cool night in the Colorado mountains. We were sitting around the campfire, enjoying the tranquility of nature. We had just completed an off-road tour and were awed by the breathtaking scenery. As we sipped our beer and watched the fire, we began discussing how we could turn our passion for the outdoors into a business. As avid adventurers, we knew how important it was to have robust and reliable gear that could withstand the rigors of the wilderness. Thus, the idea for our company was born: to produce outdoor products that were durable and resilient. We wanted to create a brand that people could rely on to experience their adventures and discover the beauty of nature.