It all started in 1991, when a 10-year-old kid named Deezy spent countless afternoons in his grandma’s kitchen in West Philly, learning the secrets of a perfect cheesesteak from his grandpa. A Philly original through and through, his grandpa showed Deezy how to pick the best ribeye, nail the perfect griddle heat, and master the art of cheesesteak-making. These lessons weren’t just about cooking—they were about family, tradition, and the bold, unforgettable flavor of Philly. Inspired by these moments, Deezy started experimenting with spices, determined to capture the essence of Philly’s iconic cheesesteaks in a single seasoning blend. After years of perfecting the formula, Deezy created a seasoning that brought that rich, authentic Philly flavor to every dish, from cheesesteaks to sandwiches to fries.