Established in 1999, WETKISS was envisioned by Snow and Sarah, two fashion enthusiasts dedicated to meeting the diverse fashion preferences of women and adolescent girls worldwide. Commencing with handmade shoes in a garage, founder Mr. Pu, with a keen sense of fashion, experimented with materials and designs, initially gaining support from friends and family. Responding to increasing demand, Mr. Pu collaborated with a local factory to scale up production, introducing his creations to a wider audience through markets and fairs.